A flat monthly price. 0% of your sales.

Three plans, each with 14 days to try it and no credit card. The only fee on a sale is your card processor's. Prices before VAT.

Start

For a store that is starting out

₪79a month

or ₪790 a year, two months free

Open a store on Start
  • One store, up to 100 products
  • An address with us, and your own domain
  • All five looks
  • Israeli payments, from test mode to live
  • 30 AI credits a month
  • Email support

Grow

Our pick

For a store that sells every week

₪149a month

or ₪1,490 a year, two months free

Open a store on Grow
  • Everything in Start, plus:
  • Up to 1,000 products
  • Discounts and bundle deals
  • The marketing modules
  • Abandoned carts, once they're ready
  • 2 staff
  • 150 AI credits a month

Pro

For a store with a team and a big catalogue

₪299a month

or ₪2,990 a year, two months free

Open a store on Pro
  • Everything in Grow, plus:
  • Unlimited products
  • 5 staff
  • Every module
  • Priority support on WhatsApp
  • Access to WordPress itself
  • 500 AI credits a month
0% fee on your sales, on every plan14 days to try, no credit cardHebrew, Bit and tax invoicesThe store and its data are yours
40%
Founding membersThe first 100 stores keep 40% off their plan for as long as they stay, in exchange for feedback.

ProposalThe prices, the plans and the founding offer are a proposal, not approved yet.

What you would pay on Shopify

Shopify Basic costs $39 a month, plus 2% of every sale whenever the gateway is not Shopify Payments. Every Israeli card processor is a third-party gateway to them.

Our plan
Shopify Basic
Plan, $39 × 3.6₪140.40
2% of ₪10,000₪200
A month₪340.40
MyStory Grow
Plan, Grow₪149
0% of ₪10,000₪0
A month₪149

On MyStory you pay ₪191.40 less a month, and ₪2,296.80 less a year.

Grow costs less than Shopify Basic from ₪430 in sales a month.

Before VAT, on monthly billing on both sides, and without your card processor's fee, which you pay on either. Shopify's price is from its pricing page, read on 7 November 2026; the dollar rate is yours to change.

Every plan, line by line

What's includedStart₪79 a monthGrow₪149 a monthPro₪299 a month
Price
A month₪79₪149₪299
A year, two months free₪790₪1,490₪2,990
Fee on your sales0%0%0%
14 days to try, no cardIncludedIncludedIncluded
The store
Stores111
Products1001,000Unlimited
An address with us, and your own domainIncludedIncludedIncluded
All five looksIncludedIncludedIncluded
Payments, invoices and delivery
Israeli processors, Bit and Apple PayIncludedIncludedIncluded
Automatic tax invoicesIncludedIncludedIncluded
Couriers and pickup pointsIncludedIncludedIncluded
Selling and marketing
Discounts and bundle dealsNot includedIncludedIncluded
The marketing modulesNot includedIncludedIncluded
Abandoned carts, once readyNot includedIncludedIncluded
Every moduleNot includedNot includedIncluded
Work and help
StaffJust you25
AI credits a month30150500
SupportEmailEmailWhatsApp, first in line
Open WordPress itselfNot includedNot includedIncluded

Prices before VAT. A second store costs half its plan.

Extras, and our studio

For when you would rather someone else did the work.

100 more AI credits

For a month with many new products.

₪39
We upload your products

Photos, texts, prices and stock, by the studio.

₪490 to ₪990once, by catalogue size
A design of your own, built 1:1

On the same system, as we did for KLI.

₪2,500 to ₪9,900once
Monthly care

We keep the store updated, checked and tidy.

₪390a month

ProposalThese prices are a proposal too.

Questions about price

What is an AI credit?

A unit of the assistant's work: a product from a photo, a description, a text for Google or a translation. Every plan has a monthly allowance, and 100 more credits cost ₪39.

Can I switch plans?

Yes, any time, from the store's settings.

Is there a fee on each sale?

Not from us. Your card processor charges its own fee on each payment, as in any store, and we add nothing on top.

What do founding members get?

The first 100 stores get 40% off their plan for as long as they stay. In return, we ask them for feedback on the system.

Do I need a card to try it?

No. The first 14 days need no card. We ask for one when you open the store to customers or connect your own domain.

Do the prices include VAT?

No. Every price on this page is before VAT.

Fourteen days to see your store. The card comes when you open.

Open a store